Are We Selling a Religious Product?

Dan Lenington on April 14, 2016


As I look for opportunities to share the gospel with people, a nagging thought comes to mind on occasion. “The people I tell or leave a tract with probably view me as just another salesman with a pitch.” This thought bothers me because I don’t want to just offer a product among the myriad of spiritual products available from churches, organizations, and religious leaders. Paul approaches this dilemma in 1 Cor. 1:22-25 when he explains that the “Jews require a sign, and the Greeks seek after wisdom: But we preach Christ crucified, unto the Jews a stumblingblock, and unto the Greeks foolishness; But unto them which are called, both Jews and Greeks, Christ the power of God, and the wisdom of God. Because the foolishness of God is wiser than men; and the weakness of God is stronger than men.” Lets break down Paul argument which will confirm the validity of our message and produce confidence in our witnessing.

Paul admits that religious people want a sign that sets us apart from the smorgasbord of religious options. Philosophical or skeptical people want a perfect line of logic to convince them. However, the message of Christ is often too simple or too humbling for the religious devout to accept. Likewise, it seems absurd or silly to people who are dependent on human reason for their worldview. Paul explains that for those who are called the message of Christ becomes clearly true. These called individuals are the ones whom God knows will be saved (Rom. 8:28-30). They with all others need the Holy Spirit to break through the deception of sin and Satan (2 Cor. 4:3-6). These called individuals willingly respond to God’s call of salvation and receive the gospel of Christ. For these who respond in faith, Christ fulfills both our natural longing to experience God’s power (a sign) and to have understanding of life and purpose (wisdom). Finally, Paul explains that while everyone longs for these forms of confirmation (signs and wisdom), and many seek it from many false sources,  even the simple seemingly foolish parts of God’s message are more true and wise than man’s best attempts at wisdom. Likewise, the simple acts of God (like changing a heart) that don’t seem powerful to man are actually harder to accomplish than anything man can do.

So Paul is telling us that while people may not recognize the power and wisdom of our message, we don’t need to feel insecure about its validity. In fact, it is the most accurate and succinct statement of reality there is. It also offers access to the power of God to forgive sins, live a blessed/godly life, and give eternal meaning to life. So the next time you get that nagging thought or see that impatient expression on the face of someone you are witnessing to, remember that you aren’t selling a religious product. You are telling them about reality which concerns their guilt before their Creator, their eternal destiny and their relationship with their Creator right now. They need to know the real truth even if they are distracted by the cares of this life.